Trust is not soft; it is operational.

Trust directly affects how fast decisions get made, how openly people communicate, and how committed teams feel. High-trust environments reduce friction, increase ownership, and strengthen collaboration. Low-trust environments create hesitation, defensiveness, and disengagement. Trust operates as a performance multiplier, not a feel-good concept.

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Feedback avoidance isn’t kindness; it’s culture erosion.

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Culture initiatives fail when behavior does not change.