10: From Inside Out: How Jamie Gier Links Culture, Brand, and Business Growth
Have you ever looked at your customer experience metrics and thought, something feels off, but you can’t quite put your finger on why?
Or maybe you’re trying to hire and compete for talent, and it feels like other companies just have more pull, even when you know your company offers something special.
Here’s the hard truth: Your employer brand isn’t what you say it is. It’s what your employees prove it is, every single day.
And if there’s a gap between the promise and the proof? Your customers feel it.
Today’s conversation is about real decisions leaders make every day — during growth, during change, and especially during uncertainty. Culture isn’t a “soft” thing or a nice-to-have, it’s a core part of your brand and it’s a business driver.
My guest, award-winning CMO Jamie Gier, has seen firsthand how culture and brand either accelerate growth, or quietly erode it. We talk about why your employees are actually your most credible marketers, how to spot culture breakdowns before they show up in your numbers, and what it really takes to build a brand that attracts and retains the right people, even if you're not the biggest name in your market.
Jamie Gier is a growth-focused marketing executive with extensive experience igniting go-to-market engines for some of the world’s leading and emerging brands—from VC- and PE-backed companies to Fortune 500 enterprises—with a focus on healthcare and education. Her expertise spans brand strategy, demand generation, corporate communications, and customer advocacy, and she is known for repositioning brands to increase equity and loyalty. Most recently, she served as Chief Marketing Officer at DexCare, and previously held executive marketing leadership roles at GE Healthcare, Microsoft Health Solutions Group, Ceros, and DreamBox Learning. She is also a founding member of CMO Huddles, a peer group of senior marketing leaders.
What You’ll Learn:
Why external brand messaging and internal company culture need to be in alignment for successful growth
The customer metrics that indicate an employer brand and culture that are out of sync
How to start building an intentional culture that has buy-in and support from all areas of a company
The importance of emotional equity and clear communication during periods of change
How a strong employer brand and mission make smaller companies more competitive against industry giants
Why every executive needs to take ownership of culture, not just HR or the CEO