08: The Hidden Engine of Growth: Mike Ware on Culture as Strategy
When a leader is tasked with creating a major turnaround in a business, or even getting out of a plateau, culture might be the last thing on their mind. But being intentional about culture as a strategy that supports the bottom line can create outcomes and momentum that they never dreamed of.
Mike Ware lived this when he was put at the helm of a 40-year-old organization that was literally days from going under and brought them to the healthiest financial position they’ve ever been in. And the culture within that company was instrumental to that success. In our conversation, Mike shares practical advice and key takeaways for leaders in the thick of challenging times. We also talk about how, in his current role as a strategist and executive coach, he guides business owners to get clear about the why behind our work more than the how and how that influences culture.
Mike Ware is a proven strategist and executive coach specializing in helping owner-operated businesses break through growth plateaus. As Founder and CEO of MAMCO, he provides hands-on strategic implementation services. His Five Factors approach has enabled clients to rethink their business models and achieve nearly 300% revenue growth through innovative diversification and enhanced engagement.
What You’ll Learn:
Key indicators other than your P&L that your business isn’t where it needs to be
How clarity and transparency build trust and calm in an organization
How clear, strategic quarterly goals set up teams for success
The top three areas to assess to decide if you’re ready to diversify revenue
Why perks and benefits don’t solve culture problems, and what leaders need to focus on instead